New trend: in 2010 into the age of marketing solar water heaters – solar water heater, solar rain – household appliances
< BR> with previous years, a number of solar energy companies around the industrial upgrading and product innovation are different There are indications that this year, China
Solar water heaters
Competition from companies focused on “refining internal strength, focus on productivity, promote quality,” full shift to “market and consumer demand-oriented
Marketing
Layout and Game. ”
<BR> The years, many solar energy for domestic enterprises, the focus of marketing is to eliminate gaps in network, establish a sound
Sell
Pathway, but with the entire industry
Appliances to the countryside
Policies, driven by rapid upgrade later this year, companies will focus on the distribution network to sort out and improve the quality of the existing network of business and increase market share in the regional market, from large-scale expansion to big brands, value marketing links to upgrade. Jiangsu Sun Yu-hsin
Energy
Rong-hua told reporters, general manager of group marketing, solar companies are using a very short time, to cross the traditional home appliance industry has come a long growth path, driven by market conditions and business marketing pull.
<BR> Industry further enhance the threshold
<BR> 2009, domestic solar water heaters on the market officially entered a new era of marketing million units, the sun the rain, the two companies have announced that Sang Le enterprise sales volume of above 100 million units. Meanwhile, the Sun Rain Group Chairman Xu also presented the new “53100″ strategy, which strive to achieve through 5 years of enterprise sales income over 10 billion yuan.
<BR> Sun Rain and other enterprises to enhance the scale and performance of fast has given the industry a large number of SMEs creates pressure. Jiangsu Yangzhou, a solar energy company executives admitted that previous business year, sell tens of thousands of Taiwan can, but now these big companies in the market through price, marketing, rebate policy and other means to compress our living space, then have transformed our business.
<BR> Cold leap solar industry observers believe that, with the rapid rise of large enterprises, especially in sales on the size and the rapid increases in the market that will set new industry threshold. The foreseeable future competitiveness of large enterprises will be set in annual sales threshold of 100 million units.
<BR> With the re-establishment of trade barriers, the brand concentration solar market is also expected to achieve in the new year.
<BR> Last year,
Jiaxing
Tongji new Energy Management Golden State General Manager, said very frankly, the next three years, the solar energy industry business into the top 20 positive locking threshold of 100 million units.
<BR> In other words, at this stage there is a big market structure variables, for the Emperor Ming Temple, Hua Yang, brilliant, Sangxia and other enterprises, both a threshold with the industry to upgrade bigger and stronger opportunities, also faced the challenge of launching a number of emerging forces. An evaluation of the industry that the current trend of market structure.
<BR> Upgrade from product to marketing
<BR> The initial birth of solar water heaters, enterprises are faced with a “do not understand the market, consumers do not accept” to promote the more difficult anomalies. Jiang Su Huayang Group Chairman Huang Yongwei said back in the early 90s, Hua Yang in the market over a laundry list of solar energy would have to say to sell one, but also to provide consumers with a variety of security and commitment.
<BR> As more and more enterprises to participate, especially after 2000, solar energy water heater sales in the rural areas into the blow period, many companies can produce products as long as, they worry about marketing, many companies this won the first pot of gold their own development. Industry sources, then hold the major share of the domestic solar vacuum tube Marino Group, Shandong, Beijing Tsinghua Solar upstream companies such as solar manufacturers to pursue the object, a time “you tube”, grabbed the glass tube is to grab the market share.
<BR>, However, now face up to thousands of solar energy companies, journalists in Henan, Shandong, Jiangsu, Anhui, many of the rural market, see, around the main commercial street, and it will appear more than 10 specialty stores solar energy business Some townships even up to over 20.
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