Garment Industry In 2009 Serving At Home To Become The Fastest-Growing Varieties
February 23, 2008, held in Shanghai of the 90th, “the needle will”, the China Textile Association Professional Committee of the organization of home Conlia service, KDDI, Daer Li, Ru Mesfin, Mu Lung family, Bettine Na, Ya Xi, Qian Di, security of the home with 14 apparel companies such as the first “Bao Tuan exhibitors” in the more than 1.5 thousand square meters number one exhibition for the first time to the social marketing “home clothes” concept. “Home service” industry and business groups, began to more and more consumers attention.
”The establishment of industry associations, making clothes at home in this new industry development is a strong guidance. Originally separate zoned Xinjiang and rule of home services businesses ended the skirmish to swim the state embarked on a unified, healthy and healthy development track, but also for corporate branding, have won more space. “Guojun Chang, general manager of more than Latin America, not without gratitude, told reporters.
In the home service within the industry, a brand war has also quietly begun. Whether it is a start position to do the brand Kaidi, or from the initial processing of foreign trade, the market distribution to now turn to do the brand’s “Safety of the partners, Qian Di”, are in the market have to eat fast-growing brand in the sweetness of Operation .
Entrepreneurs have said that only the direction of the brand, home services will have a strong vitality and greater room for development. Fen Teng, general manager Zhou Demao’s view is fairly representative, “Living in serving as an emerging industry, also revealed in the development of a number of problems. If the market had plenty of prospects, but not strong consumer attitudes, channels poor, high-end channels blocked , identical style and lack of skills and so on, to solve all these problems the only way out is to strengthen the brand strategy. ”
How to reflect the brand’s competitive edge? Aika Fong Hung, general manager pointed out that “enterprises can not succeed in the market are competitive, we must establish its own unique brand of culture in order to promote the development of the brand. Therefore, we have May 15 International Day of Families have started, one called ’searching Deer in mind ‘autumn deer mascot national creative design competition, hoping to push the public house culture. ”
In the first “home serving 9.15 China Day” to celebrate and award show, the first publication of “China Top Ten Home clothing brand” the selection results, Kaidi New World family, autumn deer, Fen Tang, Mu Lung family, cocoa child more Latin America, Daer Li, Ru Mesfin, cotton castle, American Standard has become the first winners.
”Selling products, but also sell the idea”
MA Qing-wash, said the traditional nightwear, underwear different home service is more of a conceptual product, is a way of life of the carrier, a warm, stylish, relaxed and comfortable home a symbol of culture, bearing the people’s right the pursuit of high-quality home life. Include not only traditional, dressed in pajamas and bathrobes in the bedroom, sexy Diaodai Qun, as well as “get out the hall,” a decent home parlor equipment, but also include “Entering the kitchen,” the work of loading, as well as you can out of households into the district Walking and other leisure equipment.
A significant proportion of people at home understand the concept of service is still vague. When asked “What is home clothes”, which most people the answer is given pajamas, and another to answer a few casual clothes.
In this regard, they are not worried about Qing wash. He said: “some ways that restrict development of the industry factors also determine the way to guide the development of the industry. First let people from the consumption of ideas on the new changes in product sales is a matter of course. Therefore, we not only simple to sell products, but also sell ideas. only clothes at home represented by this new type of home life and culture and home life when the idea of people’s minds, home services can be truly recognized and accepted by consumers. ”
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